What is On–Page Optimisation?

On-Page Optimisation refers to SEO carried out on the individual web pages of your website. This process is designed to help each particular page achieve better search engine rankings. On-Page Optimisation is not just about the visible aspects of a web page but also the invisible aspects of the page contained within the ‘coding’ of your website.

Our On-Page Optimisation Process

Digital Spark will optimise your web pages to ensure they are indexed and displayed highly within the search engine rankings. Our On-Page Optimisation strategy concentrates on the following key areas of page optimisation:

• Content Readability
• Content Usability
• Keywords and Keyword Phrase Density
• Site Navigation and User Experience
• Alt Tags and Images
• Internal Linking
• Page Coding Structure etc.

Search Engine 'Spider Friendly' Pages

On-Page Optimisation is often the last thing people think about when writing content, placing images or designing their website. Every page of your website needs to be ‘spider friendly’. This means that the search engine spiders that crawl the Internet indexing information can easily recognise and index the intended communication of your page. Although On-Page Optimisation is only one area of the SEO process, it is vitally important to remember that the clearer your communications with the search engines are, the higher you will rank when your customers search for your product or service.

Don’t Be Ignored By the Search Engines

Optimising each one of your pages will leave you feeling safe in the knowledge that you are being noticed by the search engines. Many websites have no idea that they are quite simply being ignored. Make sure you are not left behind; contact us today for your free website audit which includes a full On-Page Optimisation analysis.