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What is search engine optimisation (SEO)?

What is search engine optimisation (SEO)?

Sep 20, 2021 SEO by Danielle

Improving your SEO ranking

The term “search engine optimization” refers to the process of optimising a website for search engines.

To summarise, it refers to the process of upgrading your website to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business.

The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your business.

People may not see a great SEO score as important.

Some may argue that the top priority should be focusing on delivering excellent products and services.

While it is very important that the business continues to provide its customers with excellent customer service, it is also important to have great SEO.

Having great SEO, allows them to appeal to new and old customers.

How does SEO ranking work?

To get a page ranking on Google, the webpage is accessed out of twelve different ranking factors.

The more criteria each ranking factor passes, the more chance the website has for ranking number one on their selected keyword.

When giving a webpage a ranking, Google considers these different factors:

seo ranking

  1. Site security
  2. Crawlability
  3. Mobile-friendliness
  4. Page speed
  5. User engagement
  6. Quality of content
  7. Target keywords
  8. Optimisable content
  9. Structure of data
  10. Consistent listings
  11. Backlinks
  12. Age of domain

To have a successful SEO ranking, it would be ideal to have an excellent score across the different factors.

Why is an excellent SEO score important?

Having an excellent SEO score can help any business achieve in their market, and in the long-term, it is much more successful say than print advertising.

And, it can be made a reality with effective SEO campaigns.

People may think a great SEO score does not mean much, but it makes a big difference to any business that wants to outrank its competition.

By having an amazing SEO score, the business can:

  • Be seen by more customers
  • Outrank their competitors
  • Better user experience
  • Improves their brand credibility
  • Provides a higher conversion rate

See more here.

There are many reasons why it is important to invest in effective SEO.

The main reason that will stick out to everyone is a simple one: you can reach more people will a lower budget.

SEO is something to considering investing in as it can provide a lifetime of benefits for any business.